“Peter Wilken is a brand strategy veteran with serious chops." - Stephen Houraghan
The Lighthouse Brand Strategy Academy's
CBO MASTERCLASS
The Lighthouse Brand Strategy Academy is the premier coaching platform and community for individuals and organizations interested in building stronger brands and businesses through Brand Centred Management™ and Chief Brand Officer certification.
ENROLL NOW
MARKETING-CENTRIC TACTICIANS ARE A
FOGGY DISTRACTION FOR THEIR BRANDS
BRAND-CENTERED STRATEGISTS
ARE A GUIDING LIGHT FOR THEIR BUSINESS
Imagine two versions of your business or career, three years in the future. Where would your business be if you continued to repeat rudderless marketing activities each day? On the other hand, where could you be in three years if your daily activities were steered by the same proven process for building world-leading brands?
Strong brand-building creates enduring brands that stand the test of time.
The brand promise that you keep (or don’t keep) every day largely determines your company’s reputation, visibility and longevity. Knowing how to strengthen your brand means knowing how to cultivate a coherent brand story, confidently safeguard and manage your brand and reverse-engineer the business of your dreams.
Steering brand-centered strategies daily is the compound interest of legendary brands. The CBO Masterclass will show you how and where to optimize for more growth.
JOIN THE LBSA BRAND BUILDERS COMMUNITY AND UNLOCK THE
CBO MASTERCLASS
Whether you're a business owner, a solopreneur or an aspiring brand strategist, as a Lighthouse Brand Strategy Academy member, you'll be taught and guided through the secrets of the world’s largest and most enduring brands.
A PRACTICAL AND STEPWISE GUIDE FOR THE BRAND PROFESSIONAL WHO WANTS TO ACHIEVE GREATNESS.
The CBO Masterclass from LBSA is the most actionable, high-level, and easy-to-follow course on brand-building available online. Each of the 35+ lessons covers powerful ways to develop winning brand strategies by applying the same trademarked process used by top brand consultancies for leading world brands.
Master brand-building:
- Discover more about who you are how you are perceived. Prepare for growth by probing into previously unexplored areas about your brand, your organization and the environment you operate in.
- Define your brand and own a territory in the mind of your customers. Use a simple and unique template to replicate consistent customer experiences and create a brand that lasts.
- Put your brand at the centre of your business. Get proven methods that make it easier to renew, revisit and safeguard your brand.
- Direct intelligently and set the course. Learn how to prioritize brand-centered decisions that inform strategy and action while illuminating the path ahead.
- Deliver on your brand promise. Execute your strategic plan with confidence and aligned action—having your brand DNA intuitively inform all business decisions, making the visions, goals, and dreams of your brand come to life.
Then, watch as consistent and continous strategic actions compound to build your brand with transformative business results:
- The act of continuous discovery research compounds to a distinct and aligned brand.
- The act of asking the right questions compounds to seeing patterns of opportunity and growth.
- The act of brand-centered discussions in the boardroom compounds to intuitively guided employee action.
- The act of delivering consistent desired experiences compounds to positioning your brand in people’s minds.
In short, this masterclass will help you direct brand-building at the senior level and hone continuous brand development and brand positioning activities.
If this masterclass doesn’t live up to your expectations, I’ll gladly refund you 100% of your money back.
The CBO Masterclass will teach you practical and proven ways to develop big brand strategy and then incorporate consistent brand-building tactics for success.
But you don't have to take my word for it.
The timeless principles taught inside The CBO Masterclass has been used by the top brand consultancies and to train leaders inside the world’s biggest brands.
YOU CAN ILLUMINATE, INSPIRE AND 'LIFT THE MIST' TO CREATE DISTINCTIVE, ENDURING BRANDS WITHOUT SPENDING A FORTUNE ON CONSULTING FIRMS, OR FALLING PREY TO QUICK-FIX SOLUTIONS THAT NEVER WORK.
ENROLL NOW
ENROLL NOW AND GET UPTO $1000 IN SAVINGS
The Lighthouse Brand Builders Community is a private, members-only community away from the public forum of Social Media.
It is the meeting place where you can find everything you need: the content, communication and coaching, in a personal, collaborative environment.
We built the LBSA Brand Builders Community so you can
…learn battle-proven best practice brand strategy and how to operate as a Chief Brand Officer (CBO)….
…access practical content, tools and models you can implement straight away…
…tailor a flexible, online program to work within your busy lives and business priorities…
….and most importantly…
be part of a community built on kindness, support, and willing each other to succeed.
In the LBSA Elite and Elite Plus Community, you have access to:
✅ Community Forum: Engage with an exclusive, dynamic group of brand-builders
✅ Monthly Mini-lessons: Bite-sized, impactful lessons to keep you progressing
✅ Members-only Podcasts: Get direct access to the minds of brand masters
✅ Monthly LIVE Q&A: Get your questions answered by me and the community
✅Monthly LIVE Brand Mastery Sessions: Small cohort groups where we break down the different CBO Masterclass modules
✅On the Spiral Staircase: Membership Mentorship
✅ Brand Builders Videos: Visual guides to brand building
✅ Events: Join our sought-after Events & Workshops for free
✅ Weekly Brand Quotes: Get inspired by the words of wisdom
✅ Dimsum Snippets: Quick insights to snack on and apply
FROM INDIVIDUAL STUDENTS TO THE WORLD'S MOST ENDURING BRANDS, THESE STRATEGIES HAVE HELPED THOUSANDS OF PROFESSIONALS OVER THE LAST 30 YEARS.
Van secured her biggest Client, is expanding her team,
and leveling up her branding game after one mentoring call.
“LBSA's CBO Masterclass Elite Program: the ultimate power-up for my brand building agency! With Peter Wilken as my mentor, I made full use of the tools to level up my branding game and secure ongoing revenue stream as a Fractional Chief Brand Officer. One chat with Peter, and boom - I landed my biggest client yet! LBSA plugged me into a rockstar community of fellow brand builders. Now, my team is expanding, and I'm ready to bring on a full-time sidekick. LBSA: the cheat code to brand building success!"
Van Thu Nguyen, Brand Builder & Consultant, Envisionary Studio
Seasoned Brand Strategist William has gone deeper in his processes,
and gained new tools to help his clients
“Working with Peter and through the CBO Masterclass program has been a wonderful experience. I am typically very sceptical of the so called “brand and marketing guru” however Peter is a genuine, humble person who has crafted a truly brilliant approach to brand. As someone who is passionate about brand and brand building, this course has given me insight into a deeper way to approach the process, as well as reassured many notions I have already been considering.”
William Grunwald, Founder, Dark Room Alley
Nicole is delivering remarkable outcomes for her clients by integrating the principles of Brand Centred Management and the transformative 4Ds process
“Peter has been really helpful when it’s come to levelling up my skillset in brand strategy. The course is packed full with video trainings and multiple worksheets to go with each one. It’s really helped me to progress and develop my workshops to a high standard and I have already seen client results from helping them to build out their brand DNA. The one-on-one sessions we had with him really provided in-depth insights into our business and how we can develop our consulting sessions with clients. My workshops now flow more smoothly and my clients are able to see a clear direction for the future."
Nicole Rogers, Owner and Creative Director, Digital Bear Design
Danielle leveraged her compelling Brand DNA to light up her brand and career.
“Before working with Peter, I felt unsure and apprehensive about how to progress my brand consulting business. With Peter's help, I have implemented changes that improved my processes as well as my understanding of brand strategy and crafting a compelling brand DNA. Within weeks, I transitioned to a fully-fledged brand strategist and registered my business with Companies House. I am now delivering amazing results for my clients by demystifying brand jargon and providing clarity of purpose and position. With this new found focus, I am on the path to even greater success. "
Danielle Clarke, Brand Strategist, Owner of Danielle Clarke Consultancy and Build Better Brands Podcast
THOROUGHLY AND INTELLIGENTLY CRAFTED FOR BUSY BRAND BUILDING PROFESSIONALS AND BUSINESS OWNERS.
The CBO Masterclass is in a league of its own. Companies have spent hundreds of millions testing and practicing these concepts over the last 30 years. The lessons are practical and actionable. And the format is simple and easy to follow. We’re confident this is the best brand course on the market today.
TAKE A SNEAK PEEK
- 36+ instructional videos, divided into 6 sharply focused modules
- 36+ downloadable worksheets to put what you learned into action
- Unlimited access to the course
- Vault repository for recordings, and bonus materials
- Brand Builders Community for Beacon and Beacon Plus members
- A valuable professional CBO certification
- 100% money-back guarantee
LEARN FROM THE MOST DISRUPTIVE BRAND-CENTERED STRATEGIST IN THE WORLD.
MODULE 1: SETTING UP YOUR DISCOVERY
MODULE 2: CONDUCTING DISCOVERY INTERVIEWS
MODULE 3: DRAFTING YOUR DISCOVERY REPORTS
MODULE 4: DEVELOPING YOUR BRAND DNA
MODULE 5: REFINING YOUR BRAND DNA
MODULE 6: BRINGING YOUR BRAND DNA TO LIFE
Whether a business owner, marketing specialist or brand strategist, you can apply the same trademarked process used by the top brand consultancies to develop winning strategies for leading world brands…
and stand apart from the competition.
ENROLL NOW
UNLOCK THE CBO MASTERCLASS
and enjoy year-round BENEFITS
TAKE ADVANTAGE OF OUR LIMITED-TIME SPECIAL OFFER AND SAVE UP TO $1,000!
If you are unsure about which membership is best for you, please get in touch.
We're here to make sure you get the best program to guarantee your success.
GET IN TOUCHEACH OF THE 35+ LESSONS IS DESIGNED
TO DELIVER TIMELESS BRAND-BUILDING STRATEGIES USED BY THE WORLD'S BIGGEST BRANDS.
- Battle-tested strategies: Every strategy I’ll share with you in this masterclass has been thoroughly researched and tested in my own practice as a brand professional. Plus, every strategy is actually being used by the biggest brands in the world. This masterclass blends the two so you don’t have to exhaust your time and energy.
- Insightful case studies: Real life examples not only make the lessons more interesting and highly relevant, they also help concepts stick in your mind so you’ll know precisely what to do when tasked with future business decisions.
- Cutting-edge strategies, explained simply: When I suggest an action, you can be certain I’ve done the work and speak from experience. Clients have invested hundreds of millions of dollars in building their brand's following these concepts over the last 30 years. And I’ll explain everything you need to know without jargon, filler, or fluff.
- Democratization of brand strategy: This course aims to make the highest level of brand strategy practice available to those with big brand ambitions, without having to bear the expense of the big brand budgets.
THE 4Ds METHOD
The CBO Masterclass follows the tried and tested 4Ds process (Discovery, Definition, Direction, and Delivery) with a focus on defining your unique Brand DNA. This becomes your guiding beacon for directing business and communication strategy. The course is run with structured materials, interactive virtual meetings with cohorts, and one-on-one consulting sessions with a specialist for those in the Elite program.
TAUGHT BY SOMEONE WHO'S BATTLE-TESTED THESE STRATEGIES FOR YEARS
Hi, I’m Peter and I’m an award-winning brand strategist, author and creator of The Lighthouse Brand Strategy Academy. For over 20 years, I worked with three of the world's top advertising agencies running agencies for Ogilvy, Leo Burnett, and as Head of BBDO Asia Pacific, working across a myriad of categories in Europe, Asia, and North America.
I’ve spent decades working with the brightest minds in advertising and brand-building. This masterclass is the apex of all that I have learned.
Here is a bit more about me:
I worked with some of the world's top brands including Shell, Coca-Cola, McDonalds, PepsiCo, Unilever, and BMW.
I co-founded, built, and sold one of the world's first specialist brand consulting firms, The Brand Company.
I am a winner of a Cannes Gold Lion, the Oscars of the advertising world and perhaps still the most prestigious creative advertising award in the world today.
I am a celebrated author of the highly-acclaimed book, "Dim Sum Strategy"—the go-to resource for serious brand professionals.
Thousands of professionals have been impacted by my Brand Centered Management™ process, developed with my colleagues at The Brand Company.
THE CBO MASTERCLASS IS DEMOCRATIZING BRAND STRATEGY.
LBSA MAKES THE HIGHEST LEVEL OF BRAND-BUILDING PRACTICE AVAILABLE TO THOSE WITH BIG BRAND AMBITIONS, BUT PERHAPS NOT THE BIG BRAND BUDGETS.
WHAT LEADING BRAND STRATEGISTS SAY...
“Peter Wilken is a brilliant strategist and an excellent mentor"
Matt Davies, Brand Consultant & Executive Advisor, Matt Davies Brand Consultancy
“Peter Wilken is a brand strategy veteran with serious chops…Peter is the real deal when it comes to branding and he’s been in the branding game at the very very top."
Stephen Houraghan, Brand Strategist and Coach
FREQUENTLY ASKED QUESTIONS
HOW LONG IS THE MASTERCLASS? WILL I HAVE TIME FOR THIS?
WHEN DOES ENROLLMENT START?
I'VE READ "DIM SUM STRATEGY", DO I STILL NEED TO TAKE THIS COURSE?
WHAT IF I STRUGGLE TO KEEP UP WITH THE COURSE?
CAN I EXPENSE THIS AT MY COMPANY OR WRITE IT OFF IN MY BUSINESS?
HOW DO I KEEP MY CBO CERTIFICATION CURRENT?
WHAT IF I DON'T LIKE THE COURSE?
I STILL HAVE QUESTIONS. HOW DO I CONTACT YOU?
BE A LIGHTHOUSER AND GET ACCESS TO THE
CBO MASTERCLASS plus
OTHER BENEFITS
We understand that the decision to make an investment - even in yourself - can be difficult.
If you still have questions, please get in touch.
We're here to help.
GET IN TOUCHOUR LIGHTHOUSE BRAND STRATEGY ACADEMY ALUMNI ARE LIVING PROOF.
Still not sure if this is right for you? Take a look at the results others achieved.
Olena is using strategic, brand-centered thinking to take rapid start-ups and legacy brands to the next stage of growth.
“Peter Wilken is a world-class brand strategist with incredible practical expertise. His noble vision to democratize brand strategy creation and refinement is fully reflected in his unique course, which effectively unveils his Brand Centered Management™ 4Ds process for brand strategy. The course content is highly precise, concise, informative, structured, and clear. Essentially, it provides a step-by-step guide for redefining brand strategy for companies of all sizes facing challenges in achieving further brand growth."
Olena Gololobova, Senior Marketing Specialist, Marketing Resource Manager at Mark Anthony Group
Dr. Mulpuri pioneered change at the periphery—aligning his team with one unifying message.
“Peter led us through a creative strategic process that aligned the leadership group and focused on a highly diversified, complex, and ambitious department. The Brand DNA development process that Peter uses with the Lighthouse Program has helped us focus the strategic direction of our department and align over 200 Orthopedic Surgeons behind our rallying cry of "Mobility for all!"
Dr. Kishore Mulpuri, Head of UBC Dept. of Orthopedics; President, Canadian Orthopaedic Association
Tom is keeping brand-centered discussions in the boardroom – even when business gets hectic.
“Peter Wilken is a world-class brand consultant...at the core of Peter’s experience and expertise is brand development and brand positioning. He employs an innovative and highly effective Brand Centered Management process with the Brand DNA functioning as its touchstone. Peter has played a pivotal role in helping us define our brand positioning (our DNA), thereby helping us to position ourselves as a world leader in the education of boys."
Tom Matthews, Headmaster at St George’s School, Vancouver 2010-2021
Wendy is using timeless tools to transform and lead her firm.
“Peter brilliantly explains strategic models...and shares proven tools that can be used in today’s business world to help transform your brand."
Wendy Hartley, Principle at Hartley PR
CJ stands out from the rest.
“When you work with Peter, you and your company gain the competitive advantage of his wealth of experience and insight from many years working with the world's top brands. You just can't beat that!"
CJ KATZ, Celebrity TV Chef, Owner, and Chief Creative Officer at Momentum
YOU GET 14 DAYS TO EXPLORE THE CBO MASTERCLASS. IF YOU'RE NOT IMPRESSED, YOU'LL RECEIVE A FULL REFUND.
I am confident that you'll be happy with the course. People worldwide have benefited from my trainings on how to build stronger brands and they almost never ask for a refund.
Of course, if you're not pleased with your purchase, then I think you should get your money back. That's why I offer a 100% money back guarantee that lasts for 14 days from the date of purchase. If you're not satisfied for any reason during the first 14 days, just let me know and I'll refund your purchase in full. No questions asked.
ARE YOU WILLING TO WAIT ANOTHER YEAR TO GAIN A C-LEVEL POSITION, OWN YOUR OWN BRAND CONSULTANCY OR ACHIEVE LEGACY GROWTH?
BOTTOM LINE: INVEST 2-4 HOURS A WEEK AND I'LL TEACH YOU HOW TO BUILD AN ETERNAL BRAND THAT CAN WEATHER ANY STORM.
JOIN NOW
