#8: Avoid Mistakes That These Big Brands Made
In this insightful episode of the Lighthouse Brand Builders podcast, I discuss the crucial mistakes that can significantly impact organizations and the importance of addressing issues proactively. With a focus on real-life examples and strategic advice, I delve into the consequences of ignoring problems and the necessity of strategic foresight in leadership.
What You Will Learn:
- The critical importance of confronting issues directly to prevent them from escalating.
- How misperceptions in the media can lead to crises that require comprehensive rebranding efforts.
- The story of Kodak's resistance to digital innovation and the lessons that can be drawn about adapting to technological advancements.
- Practical strategies for leaders to adopt in order to avoid common pitfalls in decision-making.
Episode Highlights:
- Introduction and Importance of Issue Resolution - Discussing why it is essential for leaders to tackle problems as soon as they arise.
- Case Study: Media PR Crisis - Sharing an example of a large organization that faced a significant PR crisis, leading to a drastic but successful rebranding.
- Kodak's Missed Opportunity - Analyzing Kodak's decision to stick with outdated technology and the broader implications of this choice for today’s leaders.
- Concluding Thoughts - Summarizing key points and inviting listeners to apply these insights to their own business strategies.
Resources Mentioned:
- PeterWilken.com for additional resources and instructional videos.
- CBO Masterclass at the Lighthouse Brand Strategy Academy.
If you’re a CEO, a business owner, or a brand strategist eager to enhance your brand or advance your strategic skills, join me in the CBO Masterclass where you'll learn to develop your unique brand DNA and become a certified chief brand officer.
Thank you for joining me on the Lighthouse Brand Builders podcast. If you found these insights helpful and wish to delve deeper, visit my website at peterwilken.com.