All Episodes
Episodes
#8: Avoid Mistakes That These Big Brands Made
In this insightful episode of the Lighthouse Brand Builders podcast, I discuss the crucial mistakes that can significantly impact organizations and the importance of addressing issues proactively. With a focus on...
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A Thought Experiment for Your Business Problems
I help companies overcome short-termism by:
Encouraging leaders to step back from daily tasks, identify deeper problems, and find lasting solutions by viewing the bigger picture.
Shifting focus outside their category...
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A Powerful Way to Differentiate Your Brand
Your customers shape your brand by defining what matters to them and your core audience. Understanding their thoughts, behaviour, and loyalty is as crucial as their purchases.
In the Lighthouse Brand Strategy Academy,...
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10 Signs Your Brand Strategy Is Losing Direction
Signs of a struggling brand strategy include: lack of clarity, missing the bigger picture, reactivity instead of planning, overwhelm with minor tasks, unclear goals, misaligned departments, lack of direction,...
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5 Stages for Building a Strong Brand
To build a loyal fanbase, follow these 5 steps:
1) Get noticed within your category
2) Be likeable and easy to work with
3) Build trust through consistent quality
4) Earn respect by sustaining trust
5) Gain advocacy...
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5 Symptoms of Uncertainty in Your Brand Strategy
Leaders struggling with uncertainty often:
1) Lack of clarity on priorities
2) Reactivity without a flexible plan
3) Focus on short-term tasks
4) Inability to see the bigger picture
5) Internal misalignment within...
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4 Steps for Conducting a Visual Identity Audit
A visual identity audit helps business owners evaluate their brand's look and feel, including logos, design language and touch points like websites, merchandise, and signage.
The 4 steps:
1) Review all brand...
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The Lighthouse Brand Builders Podcast
Hosted by Peter Wilken—brand strategist, author, and founder of The Lighthouse Brand Strategy Academy—this podcast shares proven strategies to build stronger, brand-centered businesses. Gain insights inspired by the...
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